Equality Impact Assessment: Summary Report
Date of Assessment: 17/03/2010
Completing Officer’s Title/Position: Marketing Officer
Service, Policy, Procedure, or Practice that was Impact Assessed:
The Marketing service of Northumberland National Park Authority
Summary of findings:
Analysis of data and findings from surveys indicate that there is no evidence that our marketing service is affecting negatively on any of the equality strands.
However, from our engagement with the MOSAIC project and findings from accessibility audits (Burdus 2003), we are aware that ongoing improvements are required in the way we commission and use imagery in our visitor print and electronic media.
We are also aware that we do not have any data/information from existing and non-visitors on the needs relating to LGBT and those with religious/belief convictions.
We are also aware that our visitor print may only reach a relatively narrow audience.
Summary of Recommendations and Key Points of Action Plan:
- Commission new photography with more images of BME, young and disabled
- Identify appropriate market research to understand better the needs of LGBT and those with religious/beliefs convictions. Contact Newcastle Council for advice on LGBT engagement.
- Review distribution of print to reach a wider audience
Groups that this policy will impact upon: All
Sexual Orientation: Yes
Religion or belief: Yes
Download the Marketing Equality Impact Assessment