A Welcoming Park - Outcome 1.1

Outcome 1.1 – People who come to the National Park will feel they have had an exceptional experience in relating to the landscape and in finding peace, tranquillity and adventure and will have enjoyed their visit.

Target – To maintain and improve levels of visitor satisfaction and achieve a high standard and broad range of facilities, information, and service within the National Park.

Performance – Good

Trend – Improving

Impact – In 2021, improved signage, interpretation and visitor welcome facilities have been provided in a number of key visitor access points. This was made possible by a grant from the Culture Recovery Fund (CRF). As a result, our satisfaction survey of 531 visitors, revealed a net promoter score of 76%, with an average satisfaction rating of 9.3 out of 10.

Car Parking information for 2020 and 2021 indicated that, out of lockdown, our facilities at Cawfields and Walltown were visited more often than in recent years and this is likely to be due to our refurbished facilities at these sites improving the visitor offer.

Key Points

  • 2018 Visitor Survey showing 67% of visitors rated the park 6 out of 6.
  • 2021 net promoter score of 76%.
  • Average satisfaction rating of 4.3 out of 5 from online ratings.
  • Public experience exceeded expectation for 9 of 14 facility types.
  • Upgrade of facilities from Once Brewed to the Sill completed in 2017.
  • Upgrade of facilities at Walltown and Cawfields completed in 2019.
  • 2021 new signage and interpretation and visitor welcome facilities have enhanced visitor experiences at a number of sites across the Park.
  • A bounce back in visitors more generally across the National Park in 2021.