Inspiring visitors to care for our National Park

Northumberland National Park Authority has launched a new film to highlight the role it plays in conserving and enhancing the unique and special qualities of the National Park, and to encourage visitors to play their part in ensuring it remains a beautiful and treasured landscape for future generations to enjoy.

The film, funded by the Culture Recovery Fund for Heritage, has been produced following a very busy visitor season, with visitor numbers to the National Park increasing as people continue to seek the health and wellbeing benefits of being in the outdoors.

Earlier this year Northumberland National Park Authority launched ‘Now And Forever’, a campaign highlighting the positive actions visitors can take when in the National Park. The campaign reminded visitors of the importance of taking litter home, keeping dogs on leads and parking responsibly when visiting the countryside, to ensure new visitors and those returning respect the National Park as a living, working landscape.

Following the success of the campaign, the new film has been created to increase awareness of the National Park amongst new visitors and to inform people of the Authority’s role in ensuring the National Park’s natural beauty, wildlife and cultural heritage are conserved and enhanced for future generations to enjoy.

Now and Forever

We have launched this new film to highlight the role it plays in conserving and enhancing the unique and special qualities of the National Park, and to encourage visitors to play their part in ensuring it remains a beautiful and treasured landscape for future generations to enjoy.

Showcasing opportunities

The film showcases the many opportunities for people of all backgrounds and abilities to enjoy what is special about the Park, and highlight the important role of local communities in providing the landscape people cherish. Tony Gates, Chief Executive at Northumberland National Park Authority, said: “As government restrictions have eased, we’ve seen more people accessing the National Park, bringing some much-needed enjoyment into their lives, benefitting their health and wellbeing. Throughout the busy summer, more people than ever discovered Northumberland National Park, many for the first time. The influx of new visitors brought pressures at times, but funding support from the Cultural Recovery Fund for Heritage has brought much needed resources to help ensure people can visit considerately and safely, and above all, enjoy their experience.

“Northumberland National Park is a living, working landscape and visitors are crucial to supporting our vibrant local communities and rural economy. More people than ever before are choosing to visit the National Park, so to shine a light on what makes it special, including some of the people and businesses which form its very heart, will ensure it is seen as a remarkable and valuable asset not only to the North East region, but also to the country, and hopefully inspire visitors to care for it in the future.”

Ingram Valley Farm and Hesleyside Huts are two businesses in Northumberland National Park that rely on the visitor economy and feature in the film.

Ross Wilson, from Ingram Valley Farm Safaris, part of the award-winning English National Park Experience Collection, said: “The Ingram Valley Farm Safari provides visitors with the chance to get out into the hills and learn more about how the landscape has been farmed sustainably for over 6,000 years. Safari guests explore the farm, wildlife and landscape with an experienced driver and tour guide. The Red Deer are a real highlight! The farm safari vehicle takes people to places on the farm over 1,000 feet above sea level making these beautiful hills more accessible”.

Anna Charlton, owner of Hesleyside Huts, said: “The Pandemic has led many of us to reassess life, what’s important, our health, our family, our planet, and we’ve all been reminded of the importance of nature, landscape and wildlife. We aren’t just observing we’re participating after all.

“At Hesleyside Huts we invite guests to escape, switch off, reenergise, explore and reconnect with nature. We can do this in a responsible, sustainable way and in a way that allows rural communities and nature to thrive hand in hand. May the Northumberland National Park Authority continue to protect this precious and unique landscape now and forever.”

Northumberland National Park was granted funding from the Culture Recovery Fund for Heritage as part of the Here For Culture campaign by the National Lottery Heritage Fund. This was to support the increasing number of visitors to the National Park as the COVID-19 Government restrictions began to ease, and has been used to create and launch both the Now And Forever campaign and the new film.