National Park Experience Collection
The Northumberland launch of the award-winning National Park Experience Collection takes place this Friday 22 March at The Sill: National Landscape Discovery Centre.
The event is free to local tourism-based businesses and provides an opportunity to find out more about how to get involved in a tourism programme aimed at telling the stories of England’s National Parks to new international audiences.
The English National Park Experience Collection is a collaboration between England’s National Parks and local experience and accommodation providers to offer international visitors a taste of life in some of our most beautiful areas of countryside.
Earlier this month it received one of the country’s top tourism accolades, winning Visit England’s ‘Outstanding Contribution to Tourism 2019’ award.
Hoping to encourage more Northumberland-based businesses to develop new visitor experiences of their own and help them to capitalise on the opportunity the National Park Experience Collection offers, Northumberland National Park Authority and Northumberland Tourism have teamed up to host a regional launch event.
Attendees will hear first-hand from several local businesses involved in the development of the Northumberland National Park Experience Collection on what they have achieved during the development of their international tourism products. There will also be presentations on international market research, becoming travel trade ready and a toolkit for developing experiential tourism.
Duncan Wise, Northumberland National Park Authority Visitor Development & Marketing Manager, explains: “Visit England’s National Park Experience Collection presents an exciting opportunity to showcase the special qualities of Northumberland and our wider National Park family to a broader international market seeking a high-quality visitor experience.
“To develop the Northumberland National Park Experience Collection we have collaborated with enthusiastic and ambitious local businesses, keen to introduce our unique landscapes, history and communities to new audiences and we would encourage anyone wanting to find out more to join us. There are lots of opportunities for more tourism businesses to get involved from activity companies and attractions to accommodation providers.”
Northumberland National Park and Northumberland Tourism worked with other English National Parks to secure £1.2m from Visit England’s Discover England Fund to develop the Collection. More than 70 experiences and 80 accommodation providers are in the new Collection across nine National Parks throughout England. Initially aimed at key overseas markets including Germany and Australia, the Collection has taken centre stage at a number of international tourism shows, and the programme team have welcomed international media and tourism representatives from around the world.